The skin plays a crucial role in sealing in moisture and flavor, while the bones and fat around the bones infuse the meat with extra flavor and juiciness.
Rinsing increases the risk of cross-contamination by splattering the meat’s liquids across your sink and counter, so keep it in its package until immediately before cooking.
Gently pat the skin with a paper towel, or salt it and let it rest in the fridge for half an hour before patting it dry, to draw out any excess moisture.
Soak the chicken overnight in 8 cups of water or buttermilk and 4 tablespoons of salt, or dry brine by sprinkling salt on the meat and letting it rest for a few hours.