FOOD NEWS
The Instant Boba Kit At Trader Joe's Is Likely The Same As Another Store
BY WENDY LEIGH
A procedure called "white labeling" allows the exact same product to be repackaged and sold under different names. That appears to be the case with Trader Joe's instant boba kit.
Trader Joe's brown sugar tapioca pearl drink mix has identical ingredients to the Bobabam brand. They both have the same nutrition facts chart and four pouches and straws.
On the package, TJ's just uses the text "brown sugar tapioca pearl drink mix" instead of "kit." They only have seven simple ingredients, and they're listed in the same order.
The only difference is that Trader Joe's kit lists the final ingredient as sodium carboxymethylcellulose, which is just another name for cellulose gum.