Pepsi says it may have found a way to appeal to a new generation of drinkers with its latest drink, Nitro Pepsi. PepsiCo calls this soda the "first-ever nitrogen-infused cola that's actually softer than a soft drink — it's creamy, smooth, and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head."

Nitrogen is an intriguing, gaseous addition to beverages, because of the way it enhances liquids and heightens scents and flavors, smoothing out bitter notes. Beverage Daily says infusing a drink with nitrogen can result in the creation of very small bubbles, which gives a beverage a "creamy, velvety mouthfeel."

Pepsi says it has been looking to use nitro technology since 2019. Todd Kaplan, VP of Marketing for Pepsi says, "Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere.”