Why Mexican Doritos Taste Different From The American Kind
BY EMMA SEGREST
Some food brands sell altered versions of their products to suit the tastes of customers in different regions of the world. This includes Doritos, which are different in Mexico.
Compared to American Doritos, Mexican Doritos are thicker and crunchier with a stronger flavor, with more focus on the cheese and jalapeño aspects, making them spicier.
Though all Doritos are owned by PepsiCo’s Frito-Lay brand, Mexican Doritos are made and distributed by the Mexican Sabritas manufacturing plant, a subsidiary of Frito-Lay.
Sabritas adds some flair to Mexican Doritos, tweaking the ingredients to better tailor the chips to a Mexican audience, but keeping the same logo, design, concept, and packaging.