FOOD NEWS
Why Nespresso Will Never Dabble In Hot Chocolate Or Tea
BY LUNA REGINA
According to Nespresso's website, it has "no plans to diversify into other beverages," so it seems the brand is committed to staying in its caffeinated lane.
Expanding a product line comes with risks. Nespresso would not only have to invest in research, development, and marketing, but it would also be putting its reputation on the line.
It'll lose customers' trust if its new products turn out to be flops. When a brand beats out the competition in a particular arena, which Nespresso has, there's a lot at stake.
Since other giant companies have sometimes met with failure, it's understandable that Nespresso isn't too keen on dabbling in other product lines.