PBR Beer Jacket
Not all heroes wear capes, but they do wear this jacket
Step one to becoming the most popular person on your next trip to the mountains? Showing up in Pabst Blue Ribbon's ski jacket, which somehow manages to hide 12 full cans of beer within its pockets.
Although Thrillist notes it was first released in September, now's the perfect time to grab the jacket, which was designed in partnership with apparel company 686, for yourself. There's plenty of insulation to keep your body warm while leaving your beers refreshingly crisp—perfect for when you and your friends need to quench a midday thirst.
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The $250 price tag is also surprisingly reasonable, and knowing the inflated cost of beer at most ski resorts, it'll take just a few trips down the mountain before you've recouped the cost.