IHOb Name Change, 60-Cent Pancakes

Hey, even Snoop Lion had trouble getting his new name to stick with fans. In a social media post that shocked almost no one, IHOb has announced that it's officially flipping its name back to IHOP—aka back to the way things should be.

And though we'd like to think the relentless Internet teasing had something to do with it, the chain admits the switch-up was indeed a publicity stunt to promote its new burger menu. 

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"We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)," the chain Tweets. The announcement comes just in time for IHOP's 60th anniversary, when on July 17, you can walk into any location for 60-cent stacks of pancakes, available from 7 a.m. to 7 p.m. Just consider it penance for coming up with the most anticlimactic acronym of all time.

IHOP just bamboozled all of us. 🙄 I'm offended https://t.co/qhGU6YI470

— Harrison Milford (@HarrisonMilford) July 10, 2018

We just had some burgers to bromote

— IHOP (@IHOP) July 9, 2018