Ikea Parodies Instagrammers With New Video
What would 'gramming a meal in the 18th century look like?
Does this scenario sound familiar? You're at a great restaurant and you spot those token diners occupying the coveted table close to a window teeming with natural light. When their meals of colorful dishes arrive, they immediately grab for their forks phones and the snapping begins, food untouched.
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Because, if it didn't happen on Instagram, did it really happen?
This familiar situation is ripe for parody, and Ikea's taking on that task with a short video that shows what 'gramming a meal in the 18th century might have been like.
The film playfully reminds us: "It's a meal. Not a competition." We'll raise a fork to that.