Gopuff Is Collaborating With NBA Star Chris Paul On New Vegan Snacks

The phrase "plant-based" is sprouting up on many new products hitting store shelves as people increasingly adopt diets that don't include animal protein. From plant-based meat and dairy products to frozen dinners and desserts, companies are introducing a wide variety of flavorful, healthy items aimed at meeting the demand for this lifestyle. For example, one of the first companies to gain national attention for its plant-based meat, Impossible Meats, has since partnered with fast food chains and recently launched its frozen single-serve meals. 

The approach to eating meals and snacks with a focus on plants is not going away anytime soon. By 2030, plant-based products are predicted to comprise 7.7% of the international protein market, according to a report from Bloomberg Intelligence. There are many benefits of following a plant-based diet, according to Consumer Reports, including better heart and brain health. Following a plant-based lifestyle has gotten easier in recent years, with many more recipes and cookbooks available, as well as a myriad of dairy and egg replacement products on store shelves, as well as a variety of plant-based meats.

NBA star and Olympian Chris Paul is one of several athletes who have become vocal about following a plant-based diet in recent years. To help share a lifestyle with others that he believes in, Paul is collaborating with Gopuff to create a line of plant-based snacks called Good Eat'n.

Available only on the Gopuff app, the Good Eat'n line includes chips, popcorn, puffs, and rinds that come in bold flavors, according to an announcement. Gopuff is a commerce platform that sells cleaning and home products, food and drinks, alcohol, and more. Some of the Good Eat'n products are Hot Hot Puffs, Cinnamon Sugar Mini Donut Puffs, Nacho Cheeze Tortilla Chips, Carolina Style BBQ Popcorn, and Classic BBQ Porkless Rinds. "As someone with a plant-based diet who loves flavorful foods, I know first-hand that it can be difficult to find delicious and approachable plant-based alternatives to your favorite snacks," Paul said in a statement. "I'm thrilled to announce this new brand with Gopuff that makes plant-based snacks easily available with flavors that appeal to the masses."

Like the Gopuff flavors, the food packaging is also bold and was created by Utendahl Creative, a "Black and female-founded and led studio."