Velveeta Wants To Satisfy Late-Night Cravings With 'Foodie Call' Giveaway

It's no secret that rich, salty cheese is a powerful snack or meal option. In fact, Forbes reports that studies have shown our brain's pleasure response from eating cheese is similar to when using some illicit substances. Unfortunately, cheese's tempting powers can also lead to some pretty strong late-night cravings, but now Velveeta helps fans to indulge.

According to a Velveeta press release, the brand wants consumers to live "La Dolce Velveeta" at all hours of the day, and to do this, it'll be opening up a 'foodie call' hotline on the night of Friday, November 18. The company says that it is "all about living your biggest, boldest, most outrageous life." In the past, it's done this by launching a Velveeta cheese martini and even a nail polish that smells like cheese. It also parodied a performance art piece featuring a 410-pound solid gold cube with its own colossal box of 'liquid gold' Velveeta cheese.

The Velveeta 'foodie call' giveaway will only be active for one night and has two different ways to enter. First, those who are lucky enough to live within the company's delivery radius (New York City, Manhattan's Lower East Side) will have a chance to receive an order of "Deep-Delish Pizza Shells & Cheese" and "Please Me, Cheese Me Totchos." Simply text "VEL, YOU UP?" to 855-VELVEET(A) (855-835-8338) between 9 p.m. ET, Friday, November 18, and 3 a.m. ET, Saturday, for a chance to receive this free late-night indulgence currency from Velveeta. There will only be 100 meals given away, though, so don't wait up too late to make your order.

Those living outside the delivery radius can also be entered into their own giveaway. By following the same entry methods, hungry fans can register to receive a 'foodie call' kit. It will feature a Velveeta Fresh Pack, two Velveeta Shells & Cheese single cups, and a recipe book to make the Pizza Shells & Cheese and Totchos at home. Lucky winners will also receive a gold, double-sided utensil to enjoy their prize with. Velveeta has 1,000 of these kits ready to ship out to those living outside of New York City who reach out to satisfy their late-night cravings.