Doritos Is Searching For A Fan To Star In Its 2023 Super Bowl Ad

Whether you're a purist who sticks to Doritos' classic flavors — like Cool Ranch and Nacho Cheese — or prefer to explore new options like the recently announced Sweet & Tangy BBQ, there's at least one flavor to please every palate. And fans of the iconic brand are sure to also appreciate its memorable Super Bowl ads, like last year's commercial that featured an array of forest animals singing Salt-N-Pepa's "Push It," voiced by singers Charlie Puth and Megan Thee Stallion  (via Marketing Dive).

This year Doritos is looking to up the ante by having its new advertisement feature a fan. The famous chip brand explained in a press release sent to Tasting Table it is making its return to your TV screen for Super Bowl LVII with an advertisement that will feature a mystery superstar. Doritos is looking for brand fanatics to create epic moments in unexpected ways, which could lead them to be featured in its newest commercial and even get paid for their appearance. If you think you're the right person for the job, there are just a few steps you have to take to be considered for the lead role.

To put yourself in the running, the Doritos press release explains that you'll need to first create a bold and energetic dance, themed around triangles. Once you're sure you have all the right moves, post a video of your dance to TikTok with the hashtags #DoritosTriangleTryout and #Entry. (Doritos recommends checking out TikTok star @vibin.wit.tay to get inspiration for your entry.)

"We're always looking for ways to encourage fans to try another angle and transform everyday moments into epic memories, and this year's Super Bowl campaign is no different," Stacy Taffet, senior vice president of brand marketing at Frito-Lay North America told People. "Our fans are at the core of everything we do, which is why we're turning to TikTok to make them a part of our biggest campaign of the year."

Those that want to enter the competition should act fast, the contest starts today — January 9, 2023 — and three finalists will be chosen by the end of this week on January 13; The winner will be selected shortly after.