Starbucks Just Expanded Its Oleato Lineup Across The US
If you've heard the buzz surrounding Starbucks' launch of coffee and olive oil drinks, but have yet to get your hands on one, we have good news. Starbucks is doubling down on its recent Oleato launch, bringing the olive oil-dosed confections to even more cities.
Starbucks first unveiled its Oleato line in Italy in February, before introducing it to the American market at select stores in Seattle, Chicago, Los Angeles, and New York. Now, the line-up is heading to some other big cities, including Austin, Boston, Miami, and Dallas. In addition to these hotspots, the Oleato is coming to a few stores in 15 more states, with spots in Alaska through Vermont.
This comes in spite of some middling reviews of the Oleato, claiming the drinks felt more like a publicity stunt rather than a stellar recipe — you can read Tasting Table's review of the Oleato line here. The beverages have also come under fire for causing some drinkers to suffer stomach cramps that require an urgent bathroom trip.
Still, according to an article by CNN, the CEO of Starbucks Laxman Narasimhan claimed in a May analyst meeting that the Oleato has ranked as "one of the top five product launches in the last five years in terms of brand awareness and excitement."
The olive oil coffee drink is here to stay
The concept for the Oleato first originated with Howard Schultz, Starbucks' former CEO. While vacationing in Italy, Schultz became acquainted with the tradition of starting each morning with a spoonful of olive oil. Looking to incorporate this ritual with a Starbucks cup of coffee, the Oleato was born.
A blend of Starbucks arabica coffee and high-quality Partanna extra virgin olive oil, there are currently three special Oleato's on offer at select Starbucks stores. First is the Oleato Caffè Latte, a hot beverage cut with steamed oat milk as well as olive oil. The second is the Oleato Iced Shaken Espresso, which is like a chilled version of the former, with oat milk making another appearance. The final, Oleato Golden Foam Cold Brew, offers a foamy twist with the olive oil blended with the cream to create a yellow foam.
There's no word yet on whether Starbucks will add some of the other experimental Oleato drinks that have been featured in places like Milan, like the Oleato Golden Foam Espresso Martini or Oleato Iced Cortado, to their Stateside stores. But with the recent expansion, it may only be a matter of time.