Tillamook Celebrates National Ice Cream Day With 3 New Flavors

Ice cream lovers will have plenty to celebrate on Sunday, July 16. In addition to it being National Ice Cream Day, shoppers will also find three new flavors from Tillamook gracing shelves in their grocery store freezer section.

The Oregon-based dairy brand is currently on a hot streak, taking third place among customers' choices for a family-sized ice cream brand. In addition to that, the company grew by nearly 35% in 2022 and is the fastest-growing ice cream brand in the country. With an eye toward further expansion, the Tillamook County Creamery Association (TCCA) is introducing these three new flavors with the hope of tapping into sweet nostalgia. In a press release, Ian Moppert, an Ice Cream Scientist at TCCA, claimed, "Research showed us that nostalgia is a key ice cream trend for 2023. Knowing consumers are looking for reimagined classics helped lead us to our new flavors." But like any good remake, Tillamook is promising to elevate old classics with some high-quality twists and upgrades. So what flavors of yesteryear did Tillamook choose to give a tasty revamp? 

First on the docket is Neapolitan ice cream, that iconic trio of strawberry, chocolate, and vanilla flavors packed next to each other in a single container. Tillamook took the traditional formula and upped the ante by incorporating real strawberries (a signature of their strawberry ice cream) and a chocolate ripple into their respective flavor zones. The next flavor, Orange and Cream, is inspired by the neon orange popsicle of your childhood, the beloved creamsicle. Finally, Tillamook is unveiling the ultimate nostalgia throwback with the Campfire Peanut Butter Cup flavor. A blend of toasty marshmallow ice cream, chocolate-dipped peanut butter chunks, and a fudge swirl, this dessert taps into the retro pleasures of both s'mores and Reeses Peanut Butter Cups.

Though the Neapolitan flavor is here to stay, both the Orange and Cream and the Campfire Peanut Butter Cup are limited edition offerings worth taking advantage of while you can. Said Moppert in the press release, "We make our ice cream with no shortcuts and it tastes better because it's made better. With more cream, every bite is smooth and dreamy."