Ghetto Gastro Partners With Target To Launch A Line Of Breakfast Foods

It's no secret that food tells stories, and few cooks are such eloquent storytellers as the trio behind the Bronx-based Ghetto Gastro Collective. Per a press release sent to Tasting Table, Ghetto Gastro is teaming up with Target to release a line of breakfast foods. The new line hits Target shelves (specifically 1,900 Target stores and online everywhere) on July 30, arriving just in time for back-to-school season and the hectic weekday mornings that come with it. But these pancake and waffle mixes, syrups, and toaster pastries satisfy just as well for leisurely elevated brunches or late-night snack attacks. Foodies should keep their eyes peeled for the nine new flavor-forward food products with Bronx flair.

Ghetto Gastro's plant-based pancake and waffle mix retails for $6.99 and comes in a variety of flavors: original, sweet potato, and strawberry. The syrups ($9.99) come in different flavors as well — maple cider and spicy — and they're packed with potassium and zinc for a nutrient boost. The gourmet toaster pastries ($5.99) tote real fruit and reduced sugar compared to competing brands, and come in PB&J, maple apple cinnamon, chocolate raspberry, and strawberry flavors. (In other words, they're a less sugar-filled version of Pop-Tarts that parents can feel good about feeding their kiddos on the car ride to school.)

For non-New Yorker foodies, what exactly does "Bronx flair" look like? The borough is an unsung metropolis of the arts, the birthplace of hip-hop music, and the place where James Baldwin went to high school — all of which represent the kind of cultural dimensionality that Ghetto Gastro is all about. "With this partnership, we're bringing our unique flavors and experiences to a wider audience, breaking down barriers and celebrating the richness of our communities," explains co-founder and CEO Jon Gray, via the press release.

If you haven't heard of it before, Ghetto Gastro is an amalgamation of culinary and sociocultural genius via the minds of Jon Gray, Pierre Serrao, and Lester Walker. They're the team behind the CRUXGG kitchen appliance collection (also available at Target) and the critically acclaimed cookbook "Black Power Kitchen," which has made big waves since its publication last October (and is now available for purchase in Target stores and online). But, that's only the beginning for this intrepid trio.

Per the company website, Ghetto Gastro defines itself as "a culinary collective that uses food as a platform to spark conversation about larger issues surrounding inclusion, race, access, and how food — and knowing how to cook — provides freedom and power." Now, Ghetto Gastro's innovative new line is coming to Target with an emphasis on empowering Black communities, celebrating heritage, and stoking cultural revolution with food as the tool to get the conversation rolling — even at the breakfast table.