The Glenlivet's New Ready-To-Serve Cocktails Put An Innovative Twist On Whisky Drinking
World renowned single malt scotch whisky distillery, The Glenlivet, is changing the cocktail game with its newest offering: bottled cocktails that are ready to serve with a simple twist of the cap. A recent press release from Pernod Ricard USA reveals that these new products, called The Glenlivet Twist & Mix Cocktails, will mix together the cocktail ingredients contained separately in the bottle when the consumer twists open the cap. All that's left to do is to pour it into a glass over ice and you have a perfectly mixed cocktail ready to be enjoyed. The brand is hoping to make it even easier for its consumers to serve their guests exceptional cocktails, and to push forward the notion that quality and accessibility can go hand in hand.
Johan Radojewski, a vice president of marketing with Pernod Ricard USA, says, "With this new innovative product, we are inspiring people to enjoy single malt scotch whisky on more occasions and providing a solution to meet consumer demand for high quality, freshly mixed cocktails that are easy to serve and enjoy with friends and family."
As for which cocktails now come in the convenient ready-to-serve bottles? The company is offering two classics that are sure to be party pleasers: the Old Fashioned and a New Manhattan.
What to expect from these innovative cocktails
The Twist & Mix take on an old fashioned — which typically contains bitters, simple syrup and either bourbon, rye, or whisky — has a silky texture to it, with notes of orange, nutmeg, and cinnamon. Meanwhile, the New Manhattan — which usually consists of rye whisky, sweet vermouth, and bitters — will have notes of ginger and cherry. Both drinks will, of course, be made with The Glenlivet whisky.
These new products are sure to be game changers for anyone who enjoys hosting dinner parties or cocktail hours. Instead of having to make a big batch of cocktails, the host will be able to keep their attention on other details, be it the food pairings or their guests. For whisky aficionados, only time will tell if these new options join the ranks of most popular store-bought canned cocktails. If you're interested in buying one of the ready-to-serve cocktails for yourself, you can visit The Glenlivet's website.