Wendy's Debuts New Pumpkin Spice Frosty For The Fall Season
It was bound to happen. Just when we feel we've reached the point of total saturation for all things pumpkin, a new breakthrough shows us that our hunger for the heady mix of fall baking spices may indeed be limitless. Following weeks of rumors regarding the potential addition of a Pumpkin Spice Frosty to Wendy's menu, the chain has made the news official in a press release.
According to The Wendy's Company's U.S. Chief Marketing Officer, Lindsay Radkoski, the Frosty, which boasts notes of cinnamon and nutmeg, is part of a lineage of Frosty flavors that reflect seasonal tastes. "Wendy's is helping turn our fans' cravings into reality this fall by introducing our new Pumpkin Spice Frosty," said Radkoski. "From our summertime Strawberry Frosty to last year's holiday Peppermint Frosty, and now our fall Pumpkin Spice Frosty, we are all about meeting our Frosty fans where they are by bringing familiar, and iconic, seasonal flavors to the menu."
Fans of the classic chocolate Frosty can take heart. Though the pumpkin spice version is garnering the latest press, it isn't replacing the old standby, but rather joining it as part of Wendy's sweet treat offerings.
A Frosty and so much more
A product roll out of this magnitude wouldn't be complete with a mere announcement, and Wendy's knows the score. That's why the news of the new Pumpkin Spice Frosty, which hits stores on September 12, is coupled with other exciting promotions.
For Uber One subscribers, Wendy's is offering a sweet and salty deal that you can share with a loved one or friend. Starting on September 13, Uber One users who order their Pumpkin Spice Frosty via the Uber Eats app will get another sweet, creamy concoction for free as well as a gratis medium order of fries, the number one item to dunk in a Frosty.
The pumpkin spice, though, isn't limited to the world of Frostys at Wendy's. The chain is making the pumpkin spice syrup used for the Frosty pull double duty as the flavoring agent for the new Pumpkin Spice Frosty Cream Cold Brew. "We're always looking for ways to provide fans the familiar flavors they love with a Wendy's twist, and that's exactly how the new Pumpkin Spice Frosty Cream Cold Brew came to be," explained John Li, The Wendy's Company's Global Vice President of Culinary Innovation.
Finally, for those looking to make life a little sweeter for themselves and others, Wendy's is bringing back their $1 Frosty Boo! Books, each of which contains five coupons for a free Jr. Frosty with proceeds going to The Dave Thomas Foundation for Adoption.
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