How To Navigate Aldi's 'Aisle Of Shame'

Some shoppers stick closely to handwritten grocery lists as they browse local supermarkets. For visitors walking through Aldi's, however, one aisle poses challenges for those who want to avoid impulse buys: the "aisle of shame," a random compilation of items typically situated in the middle of the store. Officially named Aldi Finds, this unique selection of goods offers snacks for backyard barbecues as well as home furnishings and lifestyle products. 

Shoppers have fondly nicknamed the hectic collection for its tempting discounts on items you probably didn't know you needed until seeing them. That's not to say the products found in this section of the store are low quality. In fact, tempting deals are what contributes to the aisle's reputation. If you're looking to stick to a budget while shopping, set a spending limit and check out Aldi's Aisle of Shame Facebook community before visiting this area. No two visits to the shame lane are alike, as product displays frequently change, with food-related and decorative items often organized according to season or theme. Aldi also tests the popularity of new-to-market products here before setting them onto more traditional shelves. Determine what's up for sale and make a list of what you want — and can afford — to help you stick to your plan.

At the time of this article's writing, Aldi's Aisle of Shame Facebook community boasts 3 million members. The mission of the group is to share recipes, products, and discoveries from the hectic yet beloved aisle. Use the group as a reference for mapping out your visit to the store and determining exactly what you want so you can get in and get out. With Taco Bell Dinner Kits, Oreo Mini Muffins, decorative plants, and essential oils all sold for under $4, even the most well-intentioned and thought-out grocery lists can quickly be forgotten, and the aisle of shame can turn into a walk of shame as you leave with way more than you planned. "When my friends come to my house they don't even ask me anymore where I've got some new things," one shopper told CNN. "They know it's Aldi." 

If you're visiting with a strict grocery budget, you may want to steer clear of the variety aisle altogether. Purchases from this lane of randomness account for an estimated 20% of Aldi's sales. For the rest of the products, prices remain lower than other supermarkets because instead of filling shelves with countless varieties, Aldi focuses on staples like meats and grocery essentials. Stick to your list and stay under your budget to avoid getting swept away in curiosity.