This Thing Now: Yeti Limited-Edition Seafoam Cooler 2015

We're pretty obsessed with This Thing Now. Here's how to get it into your life.

Any acquaintance of mine can tell you my feelings on roughing it (super not into it). I'm a creature of comfort who delights in air-conditioning, enclosed sleeping quarters and electricity.

So in the Venn diagram of outdoorsy types—fishermen, hunters, adventurers of that ilk—and me, there's really only area where we overlap: a high premium on ice.

Naturally, we diverge at our reasoning, and I'm really just looking to keep my bourbon slush, giant Italian sandwich and mango-chile ice pops chilled for a jaunt to the beach now that the weather's warming up. But the Yeti folks have assured me that not even two grizzly bears could dent this hard-core hardware, so I'm pretty confident it will be safe against flying beach umbrellas and the occasional curious seagull.

And remember, there's only one place that those outdoorsmen and I cross over, and it is not practically. So the boring white or glaring red of so many coolers will not suffice. A subdued seafoam green, however? Very into it.