Peeps Launches 6 Unusual New Flavors Before Easter
A cold snap driving temperatures down across most of the U.S. makes it hard to believe that spring is just around the corner. But a sure way to know that warmer weather is on the way is when those little yellow marshmallow chickadees start peering at you from store shelves. After dealing with pandemic-related challenges, Peeps are back in full force and ringing in the new season with six new flavors.
Food & Wine recounts the darker days of 2020 when the pandemic affected the amount of Peeps produced. Marshmallow lovers everywhere shed a tear for their empty Easter baskets and hoped for better days. Just Born Quality Confections, the makers of the iconic treat, decreased production of Halloween and Christmas Peeps so they could rebound for Easter of 2021, and rebound they did.
The traditional Easter basket treat has branched out over the years by coming up with different flavors and shapes to suit any holiday. A list of Peeps flavors compiled by Thrillist showcases the variety available to consumers, with the traditional flavor landing at the number nine spot in best flavors. The least favorite flavors were Fruit Punch and Sour Watermelon, and the most popular was Chocolate Caramel Swirl. There's even a Hot Tamales flavor for those who dare to Peep boldly.
That was then, and now, Peeps is releasing a new lineup of flavors just in time for spring.
The new Peeps flavors and how to get them
Peeps are the iconic symbol of springtime, and many people have been enjoying their marshmallow goodness for almost 70 years. They have evolved over time, featuring various flavors and shapes to appeal to more consumers, and this year they have six new flavors to try.
Taste of Home notes that favorite flavors like Party Cake and Chocolate Pudding will be in stock this spring, along with the classic Bunnies and Chicks. New fruity flavors include Sparkly Wild Berry Marshmallow Bunnies, Tropical Burst Marshmallow Chicks, and Strawberry Marshmallow Chicks Dipped in Milk Chocolate. Folks looking for a doubly nostalgic treat can try Cotton Candy Marshmallow Pops. And those who need to wake up and Peep might prefer the Donut Shop Coffee Marshmallow Chicks and Donut Shop Coffee Caramel Mocha Filled Marshmallow Chicks.
Some Peeps flavors are specific to certain retailers. The Strawberry Marshmallow Chicks Dipped in Milk Chocolate and Tropical Burst Marshmallow Chicks are only available at Target and the Cotton Candy Marshmallow Pop can only be purchased at Walmart. Most major retailers will widely offer most new flavors alongside the classic Peeps.