Hidden Valley Is Selling A Diamond Made From Its Ranch Seasoning

If you've ever visited Hidden Valley Ranch's online shop, you know that the webstore has a wide variety of merch dedicated to the iconic product. In addition to selling everything from sweatshirts and varsity jackets to suitcases and checkers games, the brand has found creative ways to market its seasoning packet in some altogether out-of-the-box ways (Ranch-flavored eggnog, anyone?).

But we think Hidden Valley Ranch has seriously outdone itself with its latest offer, which goes beyond hoodies or questionable seasonal drinks. The company has created a diamond made with its own iconic seasoning blend, which it is putting up for auction. Naturally, all of the proceeds are going to a charity. 

The company's marketing director, Deb Crandall, said the Ranch Diamond was inspired by its very own Valentine's Day promotion. "Last year, when one of our custom Valentine's Day bottles was used in a marriage proposal, we were inspired. We saw a love of ranch become part of one of life's most beautiful moments. It made us wonder, how can we make this act of love even more memorable?"

Hidden Valley Ranch describes its gemstone as a 2-carat round brilliant cut. It explains the diamond was created "in a lab by heating Hidden Valley Ranch Seasoning to 2,500 degrees, and then crushing the output beneath 400 tons of pressure, taking five months total to create." The lab-grown diamond is set in a 14-karat white gold band that has "HVR LVR" (which stands for Hidden Valley Ranch Lover, presumably) engraved on the inside.

For those who might be curious about The Ranch Diamond's stats, the company shares on eBay that the stone has a clarity rating of VVS1 and a color rating of "colorless G." The ring's current bid is $11,350, up significantly from the $310 it was first listed at by the company.

Gem Society says lab-grown diamonds (like The Ranch Diamond) look and sparkle like a natural diamond, but can cost between 10 to 50% less — a natural 2-carat stone was priced around $14,000 in 2021. And while the site says lab diamonds "have little to no resale value," we're guessing Hidden Valley's could be something of an exemption, given its highly unorthodox provenance. 

Bidding on the ring closes on March 17, so the winner will have the diamond in time for National Proposal Day March 20. All the proceeds from this sale are earmarked by Hidden Valley Ranch for Feeding America.