Krispy Kreme Is Serving Nostalgia With New Breakfast-Inspired Donuts
What do you remember about breakfast as a child? Was it mom or dad heaping your plate with pancakes and scrambled eggs? Or elbowing your sibling out of the way in order to claim a spot in the toaster for your favorite Pop-Tart? For many, the breakfasts of our youths were undoubtedly defined by cold cereal with milk, plopped down in front of the television watching cartoons.
And of course, this classic combo is still a staple enjoyed by many adults. According to a 2019 Shopkick survey, 96% of people in the U.S. buy a box every time they go grocery shopping (via BakeryandSnacks). And when it comes to cereal, most Americans opt not for the fiber-rich stuff marketed toward adults, but for the sugary cereals from their youths. That same survey found 45% of respondents chose sweet cereals as their favorite over options like nutty or fruity, with one brand, in particular, taking the cake: Cinnamon Toast Crunch.
And now, in a dream collaboration for a sweet and nostalgic breakfast, donut chain Krispy Kreme has announced a mashup sure to please cereal lovers everywhere.
Three cereal milk donuts are coming to Krispy Kreme
According to a press release, popular donut chain Krispy Kreme has joined forces with cereal brand Cinnamon Toast Crunch to bring nostalgic sweets-lovers three new donuts inspired by the crunchy cereal. The basic Cinnamon Milk Glazed Doughnut features a cinnamon milk glaze made with real Cinnamon Toast Crunch; the Cinnamon Milk Glazed Doughnut with Cream Cheese adds a cream cheese frosting, pieces of cereal, and a sprinkle of cinnamon sugar to the top; and the Cinnamon Milk Glazed Doughnut with Dulce de Leche swaps that cream cheese frosting for a drizzle of dulce de leche.
Krispy Kreme previously teamed up with Cinnamon Toast Crunch last year, when the donut chain offered cinnamon rolls topped with the crispy cereal. "Partnering again with Cinnamon Toast Crunch is great and we know there's a lot of desire for cereal milk inspired treats," Dave Skena, Krispy Kreme's chief marketing officer, stated in the press release. "The creamy, cinnamony glaze on our light, fluffy doughnut is a great new taste combination that our fans will love!"
Available now for a limited time only, the new Krispy Kreme cereal milk donuts can be found at participating stores across the U.S. They are sold individually, as well as by the dozen.