Coca-Cola Has Just Revealed A Classic Cocktail In A Can
The Coca-Cola brand is synonymous with many of our favorite nonalcoholic soft drinks — but, according to a recent press release, the company will soon be adding cocktails to its roster of beverages.
According to a BusinessWire press release, Coca-Cola is joining up with Jack Daniel's Tennessee Whiskey (owned by Brown-Forman Corporation) to release a canned cocktail inspired by the classic combination of Jack and Coke. The companies are planning to launch the product globally, with an initial release in Mexico at the end of 2022.
As Coca-Cola's website reported, the brand has slowly been introducing alcoholic beverages to its portfolio, beginning with the 2018 launch of Lemon-Dou in Japan. Prior to that, Coca-Cola hadn't been involved in the alcoholic beverage market since the 1970s, when the company owned a California-based winery. Meanwhile, per its site, Jack Daniel's Tennessee Whiskey does already have a lineup of three canned cocktails — including a whiskey and cola option. The collaboration with Coca-Cola, however, appears to be distinct from those offerings due to the involvement of another high-profile brand.
What you need to know about the Jack Daniel's and Coca-Cola canned cocktail
The Jack Daniel's and Coca-Cola partnership draws on the original cocktail's classic appeal: According to Taste Atlas, the Jack and Coke was invented in the United States at the beginning of the 20th century. "This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable," said Lawson Whiting, CEO and President of Brown-Forman Corporation, per the press release.
For Coca-Cola, the partnership serves to further expand the company's portfolio to encompass more than just its signature soft drinks. Explained James Quincey, Chairman and CEO of The Coca-Cola Company: "We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand."
According to the press release, the alcohol beverage volume (ABV) for the Jack and Coke-inspired cocktail will vary depending on where it's being sold but the "global benchmark" is an ABV of 5%. Additionally, both regular and zero-sugar versions of the drink will be available.