Philadelphia Cream Cheese Is Combining Food And Feelings In New Experience

When you think of cream cheese, many of us envision layering it over a bagel or eating it in a decadent dessert. However, there are many uses for the ingredient that go way beyond just breakfast and sweets. Izzy Cooking recommends adding it to pasta dishes, gooey dips, and even mashed potatoes. While these all sound delicious, Philadelphia Cream Cheese is looking to take things up a notch with a new multi-sensory dining concept.

The company teamed up with Jeremiah Stone and Fabián Von Hauske Valtierra, who are head chefs at Michelin-starred Contra and Wildair, per a press release. The limited-time experience is called Feeladelphia and will take place in New York from July 14 to July 16. The cooking event will feature cream cheese-infused entrees that are meant to evoke a range of different feelings, which will include allure, curiosity, and spontaneity.

"For us, feelings and food are always connected, so when the team at Philadelphia presented this concept, we felt inspired to create a bespoke menu based on real feelings versus specific ingredients," said Valtierra. "The dishes all feature Philadelphia Cream Cheese and allow guests to explore in an entirely new way," added Stone.

The dining experience will feature dishes like cream cheese-infused spreads that are layered over baked crackers and finished off with Kaluga caviar on top, according to the company's press release. Each meal is meant to have a variety of textures, temperatures, visuals, and flavors.

"Our brand platform, 'You Don't Just Taste It. You Feel It,' was inspired by consumer narratives describing how Philadelphia cream cheese goes beyond incredible taste to stimulate the senses and evoke feeling in every bite," said Keenan White, senior brand manager for Philadelphia Cream Cheese. "We're excited to share this unique and immersive experience with our fans through both the Feeladelphia restaurant and an experiential cookbook."

For a reservation for this unique three-hour sensory food event, you can visit OpenTable. The Feeladelphia experience is $35 per person, and all proceeds will be donated to charity. If you're unable to attend, you can also buy the immersive cookbook.