Ugly Produce Seller Hungry Harvest Appears On 'Shark Tank'

Beauty may be in the eye of the beholder, but Hungry Harvest CEO and cofounder Evan Lutz makes his business on ugly.

Lutz's cause is Hungry Harvest, his nearly two-year-old company that recovers fruits and vegetables that are small, irregular or generally funky in appearance, which are normally tossed by farmers and wholesalers. Hungry Harvest sells them on the cheap in a CSA-style weekly delivery service to customers in D.C. and Maryland (next up: Philadelphia, Pittsburgh and New York City). It's part business, part food justice and part philanthropy—for each bag of produce bought, another is donated to a family in need. And now it's the newest investment project for Shark Tank judge Robert Herjavec.

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Lutz won over the global IT security guru during last Friday's episode with his smart method for solving food waste, and the Shark struck a deal to put in $100,000 for 10 percent equity.

Hungry Harvest hopes to develop its own proprietary technology to communicate better with farmers and delivery services, as well as expand to every major city in the country.

Ugly fruits and vegetables: coming to a city near you.