David Chang's Nishi Is Adding Bleeding Veggie Burgers To The Menu
David Chang's Nishi to serve coveted bleeding veggie burgers
There's been a lot of burger buzz these days around burgers that aren't, well, really burgers in the classic sense. The Impossible Burger and Beyond Burger have transformed vegetables, oil and water into a remarkable facsimile of a bleeding burger: rare in the center, crispy on the outside and satisfyingly greasy. And, they have been rather hard to get one's hands on. The Beyond Burger sold out at a Whole Foods in Colorado in an hour.
Now, David Chang, of Momofuku fame, is putting the Impossible Burger on the menu at Nishi, his newest restaurant project, Eater reports. Chang explains:
The Impossible Foods team has plans to eventually supply restaurants in San Francisco with their product, but starting tomorrow, Nishi in NYC's Chelsea will be the first official restaurant to serve these burgers.
Nishi, which opened at the start of the year, has struggled to find its footing, raking in tepid reviews from critics. Perhaps, these buzzy burgers will help put it on the map.
.@Momofuku patty melt made w: Impossible Burger: only at Nishi lunch & limited quantity happy hour starts tomrorow!! pic.twitter.com/vGmkjvHMkd
— david chang (@davidchang) July 26, 2016