'Unbreakable Kimmy Schmidt' Star Tituss Burgess Makes Pinot Noir

You don't have to be popular. Find out who your true friends are—by seeing who will come drink wine with you.

Tituss Burgess, who plays Titus Andromedon on cult favorite (pun intended) Netflix series Unbreakable Kimmy Schmidt, has launched a real-life wine to match his ultra-fabulous song from the show. In a glamour-shot Instagram video he says, "I'm a little shy at first . . . but I open up into an approachable, vibrant, sophisticated, lovable bottle of Pinot Noir."

The bottles are $25 each and discounted when you buy six—so take advantage and stock up for future viewing parties, when season two hits Netflix on April 15. With an official hashtag of #PinotMakesThingsFun and an instruction to be "enjoyed by all the fabulous Kings and Kweens," no wine has ever been better (and more stylishly) branded.

Bottles start shipping on March 14, so you still have some time to watch the clip below on endless repeat in anticipation. Pinot Noir, you're a star.