Trader Joe's Is Selling Canned Wine
Meet Two-Buck Chuck's hipper cousin
To the boxed Chardonnay aficionados and 40-ounce rosé sippers of the world, meet your new favorite drinking buddy: Trader Joe's line of sparkling canned wine.
The cult-favorite grocery store announced it would be pricing the cans of Italian vino frizzante at—get this—$3.99 for a four-pack. The six-ounce refreshers, labeled Simpler Wines, come in two varieties: Simpler Wines White, which has flavors of "juicy honeydew and fresh cut herbs," and Simpler Wines Rosé, fragrant with "elegant, mineral notes and red fruit flavors."
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Trader Joe's is betting Simpler Wines will hold up to even the best bottled counterpart (which, for some of us, is the Two-Buck just right down the aisle), but, of course, the biggest draw to these tidy cans is that they're much easier to take to a beach picnic or an outdoor party.
These colorful four-packs are now available in select stores across the country, meaning your weekly $50 grocery challenge just got a whole lot more exciting.
Correction: Simpler Wines is available in select Trader Joe's stores throughout the country, not just the Trader Joe's Union Square Wine Shop in New York City.